Coca-Cola has been doing well.
Recent figures suggest that Coca-Cola’s sales grew by 4.93% in the UK last year, compared to just 2.75% for the cola market as a whole.
And it’s all thanks to something as simple as writing people’s names on the cans.
As discussed elsewhere, humans have fairly limited cognitive resources, meaning they can only […]
Why do some brands get bought and others do not?
When it comes to selling in-store, there are two figures to bear in mind.
Firstly, the best guess is that our brains process 11,000,000 ‘bits’ of data every second, but only 40 of these are processed consciously. That means 0.0004% of sensory processing is conscious. In other words, […]
“…it is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.”
Charles Darwin, unfortunately, did not say this – it is, rather, a quote […]
Imagine you own “A-Sleazy Luigi’s”, a pizza parlour. (Please also imagine that was not an offensive stereotype.)
How would you get customers to buy more toppings on their pizza, and spend more money? Would you have to cut prices, or offer some promotional incentive – both of which come at a significant financial cost to you?
Actually, you […]
Customers are little monsters. The problem is they’re both powerful and unpredictable – like a monkey with a bomb. Just what exactly do they want? Do they even know? Companies nervously throw billions of pounds into things like focus groups, market research and panel data – seemingly to no avail. Remember New Coke?
Luckily, there exist a handful […]
Client: PokerStars
Objective: To produce traffic-generating content on the theme of success through understanding one’s personality
Outcome: Several personality tests, and blog entries, were created; one in particular was the most successful blog on the site
PokerStars created a blog, A Winning Personality, as a place for consumers to learn about their core strengths and how they can help them to be […]
Client: Waggener Edstrom
Objective: To provide expert insights for the launch of a new consumer equity service
Outcome: Added psychological credibility to press releases, which garnered national attention, and addressed the press at the launch event
Waggener Edstrom (WE) approached brainchimp as a source of expertise for a project – the launch of a consumer equity website, Youstice. The site acts as a […]
Client: LOX Earring Backs
Objective: To understand the psychology of effective packaging
Outcome: A redesigned pack for the brand based on brain science (success metrics pending)
The brand LOX sells replacement earring backs to those . As a relatively new and growing company, LOX wanted to understand how its product packaging could be enhanced in order to make it effective as […]
Client: VCCP / Rough Hill
Objective: To create a test of brand coolness based on psychological science
Outcome: An coolness test was made, for a regular feature in an industry magazine and as a strategic brand tool
The first step in this project was to conduct a review of psychological literature on coolness, in order to see what past research says defines […]
