Personalisation is Coke’s Recipe for Success
Coca-Cola has been doing well.
Recent figures suggest that Coca-Cola’s sales grew by 4.93% in the UK last year, compared to just 2.75% for the cola market as a whole.
And it’s all thanks to something as simple as writing people’s names on the cans.
As discussed elsewhere, humans have fairly limited cognitive resources, meaning they can only […]