Take a Sickie on Monday – it Will do You Good
Why do people ‘play hookie’ from work? More importantly, does it matter? Research suggests it may actually be good for you and your employer. Read the article.
Where do Fears Come From?
All of us have some irrational fears which may be detrimental for winning. Looking at my galeophobia as an example, there are three major approaches to understanding where our phobias come from. Read the article.
Eight Body Language Secrets for a Successful Interview
The truth is, for all our haughty ambitions, we are just as influenced by nonverbal communication as are our distant relatives the puffer fish, the peacock and the porcupine. Read the article.
How Does Power Affect the Brain?
Power affects the way we think, feel and behave; it even fundamentally changes the way our brain works. Read the article.
MBTI – Managers Beware of This Imposter
The Barnum Effect describes the way in which we tend to believe that any description ambiguous enough is an accurate portrait of our personality. It may be evident in the Myers-Briggs Type Indicator. Read the article.
How to Make the Best of Neuroticism
Of all the Big Five traits, neuroticism is the only “bad” one – neurotic people, meanwhile, tend to be anxious, pessimistic, stressed, upset, fearful, and emotionally unstable. Read the article.
Are Successful People Agreeable?
Agreeable people are trusting, pro-social, compassionate, warm, friendly, honest and considerate – and this trait plays a big role in their lives. Read the article.
Need Order in your Life? Put on Some Smart Clothes
Conscientiousness is related to industriousness, orderliness, responsibility and self-control; conscientious people prefer order. Read the article.
Messy Bedroom? Don’t Worry, it’s Just a Sign of Openness
Openness to experience is the Picasso of personality; open people tend to be creative, liberal, curious, aesthetically-minded and fantastical. Read the article.
Digital Blonde Case Study: Foodology Experiment
Client: Digital Blonde
Objective: To understand the difference in emotional responses to real food versus food seen online
Outcome: An experiment was conducted on diners and an online population to gauge their reactions to a range of innovative dishes
Digital Blonde approach brainchimp’s partner The Web Psychologist to design and carry out an experiment looking at people’s emotional reactions to food – and how […]