ResearchCaseStudy

Client: VCCP / Rough Hill

Objective: To create a test of brand coolness based on psychological science

Outcome: An coolness test was made, for a regular feature in an industry magazine and as a strategic brand tool

The first step in this project was to conduct a review of psychological literature on coolness, in order to see what past research says defines […]

Client: Digital Blonde

Objective: To understand the difference in emotional responses to real food versus food seen online

Outcome: An experiment was conducted on diners and an online population to gauge their reactions to a range of innovative dishes

Digital Blonde approach brainchimp’s partner The Web Psychologist to design and carry out an experiment looking at people’s emotional reactions to food – and how […]