Personalisation is Coke’s Recipe for Success

Coca-Cola has been doing well.

Recent figures suggest that Coca-Cola’s sales grew by 4.93% in the UK last year, compared to just 2.75% for the cola market as a whole.

And it’s all thanks to something as simple as writing people’s names on the cans.

As discussed elsewhere, humans have fairly limited cognitive resources, meaning they can only […]

By |January 26th, 2015|Branding|0 Comments

Why Coca-Cola Life is Doomed to Fail

“…it is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.”
Charles Darwin, unfortunately, did not say this – it is, rather, a quote […]

By |January 25th, 2015|Branding|0 Comments