Client: PokerStars

Objective: To produce traffic-generating content on the theme of success through understanding one’s personality

Outcome: Several personality tests, and blog entries, were created; one in particular was the most successful blog on the site

PokerStars created a blog, A Winning Personality, as a place for consumers to learn about their core strengths and how they can help them to be ‘winning’ in life – and, later, in gaming.

In this context, brainchimp was approached as an expert in psychology to create several blogs on the theme of personality and its relationship with achievement. One of these blogs, on the body language secrets of a successful interview, was, in particular, very successful at attracting traffic to the site.

In addition, brainchimp was asked to produce a number of personality tests to complement the site, and consequently researched, designed and coded some online psychometric tests, using PokerStars’ custom branding elements, on topics like the Big Five personality traits. One of these tests may be viewed here.


brainchimp were an outstanding contributor to the project. I would recommend them to anyone who is looking into adding some serious value into a psychology related web based project.
Valentina D'Orefice, Senior Content Marketing Manager, PokerStars