Client: LOX Earring Backs

Objective: To understand the psychology of effective packaging

Outcome: A redesigned pack for the brand based on brain science (success metrics pending)

The brand LOX sells replacement earring backs to those . As a relatively new and growing company, LOX wanted to understand how its product packaging could be enhanced in order to make it effective as possible at inducing consumers to purchase.

As an expert in the field, brainchimp was consulted to provide psychology-based insights on why people buy, and how it relates to packaging. Consequently, brainchimp conducted a literature review of packaging research and wrote a white paper on the findings.

This white paper was strategic as well as educational. It collated the scientific findings and made a series of concrete recommendations, culminating in a sketched-out new design for the brand.

The new packaging is currently under construction.