Patrick Fagan


Patrick has a strong reputation as an expert in the field of consumer brain science and its application to brand growth. From an academic perspective, he currently teaches a module on Psychology of Marketing and Advertising at Goldsmiths (where he is also an Associate Lecturer in Consumer Behaviour), and is a consumer behaviour guest lecturer and tutor at University College London and London Metropolitan University respectively. He has also published a number of peer-reviewed papers on topics like price psychology and Facebook psychology.

Patrick is the author of Sticky Messages: The secret psychology behind how to make them see, like and share what you write, to be published by Pearson in 2015, as well as the co-author of Body Language in Business. He also frequently appears in the media as a consumer psychologist. For example, Patrick has been commissioned to write for publications like The Guardian, has been interviewed by sources like BBC, and has been featured in articles by publications like The Evening Standard.

Commercially, Patrick has six years’ experience understanding psychology and using it for profit. He has conducted psychological research, written white papers, and provided consultancy for blue-chip brands across a range of sectors. Past clients of Patrick’s include eBay, PokerStars and Vodafone, among many others. Case studies can be found here.

Outside of his independent consulting, Patrick has worked for a psychology-based agencies applying brain science to business challenges for brands including BBC, Ogilvy, The Co-operative, Save the Children, Sainsbury’s, Mars, and many others.