MEDIA COLLABORATION

Patrick Fagan, brainchimp’s director, is a frequent contributor to media sources on the topic of consumer psychology.

Patrick has provided interviews for print, radio and television, and is regularly featured pieces on consumer behaviour; in particular, his regular involvement in PR projects for blue-chip brands has resulted in a great deal of press exposure. He also frequently writes for popular online and print publications, as well as being commissioned to write content for private publications.

A selection of Patrick’s written work, and articles featuring him, are available below.

For availability, please contact oohooh@brainchimp.co.uk

Is it Good to be Bad in the Workplace?

In recent years there has been a growing examination of the dark side of personality, but what are dark traits and can they really help with winning?. Read the article.

The Role of Personality and Psychology in Healthy Eating

In recent years there has been a growing examination of the dark side of personality, but what are dark traits and can they really help with winning?. Read the article.

Does Bad Press Matter?

Companies like BP, Google and Abercrombie & Fitch have been evil without it affecting their performance – so what does the science say, does bad press matter? Read the article.

Why it’s Raining Cats and Dogs in the Ad World

The ad industry has fallen in love with cute animals. But why do puppies, ponies and penguins mean such serious
business? Read the article.

The Nudge Towards Honesty

A recent survey by Zurich Insurance has uncovered the extent of lying among insurance customers, with one in five admitting to lying to insurers. But why do they lie, and what can insurers do about it? Read the article.

Why Men Buy Pointless Tat for Valentine’s Day

Walking through my local supermarket, I came across a fixture selling teddy bears; it raised an interesting point: men do buy a lot of rubbish for Valentine’s Day. Read the article.

Take a Sickie on Monday – it Will do You Good

Why do people ‘play hookie’ from work? More importantly, does it matter? Research suggests it may actually be good for you and your employer. Read the article.

Where do Fears Come From?

All of us have some irrational fears which may be detrimental for winning. Looking at my galeophobia as an example, there are three major approaches to understanding where our phobias come from. Read the article.

Eight Body Language Secrets for a Successful Interview

The truth is, for all our haughty ambitions, we are just as influenced by nonverbal communication as are our distant relatives the puffer fish, the peacock and the porcupine. Read the article.

How Does Power Affect the Brain?

Power affects the way we think, feel and behave; it even fundamentally changes the way our brain works. Read the article.